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INSIGHTS FROM THE INDUSTRY

Chain of malls

Retail

Anonymous

The CEO of a pioneering chain of malls shared the following insights

What are three things that you like the most about your field?

I work in a company that constructs and operate shopping centres. The three most interesting part of my field are:

1. Studying and understanding social trends and its influence on shopping behaviour.

2. Creating and upgrading infrastructure to keep the aspirational value

3. Planning engaging and relevant marketing strategies.

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